We’re Back!

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Dec 14, 2018

We’re back!!  Yep, Rally Cap is back here in the social media world after a little bit (or maybe a lot) of a hiatus.  But, we’re back just in time for the “fun stuff” – seeing our brewery space come to life!

I know that I promised a post about our brand would be next, but since it’s been awhile, I thought I would give you a quick update on what we’ve been up to for the last handful of months, or wow, a year.  Everyone said that this process would take a lot longer than expected and boy were they right…

Anyway, we’ve been hard at work designing the brewery, and of course making sure our design is up to code as far as the city of Baton Rouge is concerned.  Definitely easier said than done. Our building is an old one, and there were no existing plans – none! That meant having the building surveyed and having blueprints drawn from scratch, of course only to be changed when we turn it into a brewery. There was lots of back and forth with architects and engineers until finally there was a complete set of plans and the design of our space was finished on paper.  We then gradually worked our way through the construction permit process, with our design receiving approvals from various government entities including: the St. George Fire Department, the Louisiana Fire Marshall, the Department of Health, and of course, the City of Baton Rouge.

So, here we are, construction permit in hands!  In the past few weeks, the time finally came to swing a sledge hammer, and it was fantastic to see the first signs of progress.  Never would I have thought that a single hole in the wall would be so exciting…

See!! Pretty exciting, right?? Well, maybe not as exciting to you as it is to me but…

Soon, what was once a small kitchen area and a few offices became, well, a mess!

And, a few days later, that mess was cleaned off and showed off what will be the framework of our main entrance and “lobby” area.

And what is soon to be our restrooms…

There are also goings on in our brewing area.  There’s a great deal of plumbing work that needs to be done, and the first step is a lot of concrete cutting. It’s loud and slow work, but the result is a network of paths that will soon house our drain lines.


So, we’re off and running with construction, which means that the finish line is on the horizon.  We’re looking forward to a crazy winter getting everything together in preparation for all of you to visit us this spring.  We’ll be keeping you updated regularly from here on out, so keep tuning in to check out our progress! And next time, the Rally Cap Brand – for sure this time…

Until next week…Cheers!!

So, Rally Cap? Baseball? In Louisiana?

by , on
Dec 5, 2017

Yes. And no.  Good answer, right?

There are a few things out there that really bring people together.  Whether it’s a father and son catching up over a baseball game or old friends reuniting to root on their alma mater, folks want a comfortable and friendly place to gather and cheer on their team. Even if you go somewhere alone, you soon find yourself surrounded by friends when sports are involved. Craft beer fosters the same spirit of community.  Our goal is to unite the two and do our best to create a community where sports fans, craft beer aficionados, and those new to the craft scene can slow down, connect with others, and get away from the hustle and bustle of everyday life.

The name Rally Cap is derived from that concept of community.  When it came time to think about a name, we had a list of literally hundreds of sports phrases that might make a good brewery name – let’s think, there was Zone Blitz Brewing, Seventh Game Brewing, Triple Option Brewing – the list was endless.  But when we thought about the name Rally Cap, it made us think about a true team and a sense of community. Whether it’s little leaguers putting on their rally caps, or Astros fans turning their caps inside out hoping for a late inning comeback, one thing is for sure – everyone is united, working together for a common cause.  And we loved that thought!  Yeah, it’s not a football name, which might be more appropriate here in Baton Rouge, but it’s a name that means a lot to us, one that represents what we hope to create at our little oasis on Pennywood Ave.

So, yep, at Rally Cap we love our baseball, but the name is meant to be less about baseball, and more about our creating a place where both sports fans and craft beer fans can feel comfortable, feel like they’re part of a team.  To do that, we can’t forget that the single most important thing about a craft brewery is the beer, so our mission will always be to brew great beer, and we think you’ll enjoy our always rotating selection of craft brews.  Our beer is “Handcrafted for the Home Team”, and our home team is the Baton Rouge beer community.  We look forward to serving you all!

OK, we’ve got a name, but how do you try to bring a name and philosophy to life?  Well, one small step revolves around creating a visual representation of the brand – fun stuff like logos, colors, and maybe even some cool cans!  Seems like a good topic for our next post.  Stay tuned…

Play Ball!! Or Maybe Let’s Brew!!

by , on
Nov 28, 2017

Wow, I guess this is pretty real now.  I mean, a website is pretty real, right?  Ok, this isn’t actually our “real” website.  That will be launched in mid-January or so, but it is a www, so we’ve got that going for us.  Well, in the past few months we’ve found a home, come up with a cool name (at least I think it’s a cool name), developed a “brand identity” – heck, we even have business cards!  So, yeah, the more I think about it, the more I realize…this is pretty real!

Welcome to our reality.  Welcome to my very stream of consciousness blog detailing the coming to life of my longtime dream, Rally Cap Brewing Company!

I though that the first thing I should do is introduce myself.  I’m Kevin.  I’m the Founder, CEO, El Hefe, whatever you might call it – I’m not big on titles – of Rally Cap Brewing.  If you’re still reading this, I’d love to tell you just a little bit about who I am and why Rally Cap came into being here in beautiful Baton Rouge.

I love craft beer.  I love to try new releases, old standbys, pretty much any good craft beer I can get my hands on.  When I travel, I always look for breweries to visit, and honestly, I guess I plan many of my vacations around craft beer.  I wouldn’t miss my annual trip to GABF.  And if you hang around here long enough, you’ll probably figure out my favorite breweries and biggest influences.  But, yeah, I’m one of tens (maybe hundreds) of thousands of people who can say they love craft beer.  I also love sports.  I know, I’m one of millions who can say that too. But I’ve loved sports for as long as I can remember.  Ever since I was drawing pictures of the Green Monster in Mrs. Hood’s Kindergarten class.  Ever since my dad took me to Fenway for the first time at four years old.  Some great breaks even allowed me to work in sports for many years, a very cool time for me. It’s definitely a part of me.

But the one thing I’ve always wanted to do was run my own business…

For the past seven years, I’ve had a great job, and I do mean a great job, one that I really enjoyed (at least most of the time).  I was lucky enough to be on the project team that brought the L’Auberge Casino in Baton Rouge to life, and later became the VP of Casino Operations at the casino, which was (and still is) a great place to work!  I then spent two years working for the same company running a horse race track in San Antonio.  What a wild ride that was!  But quite a rewarding one and one where I was fortunate to work with some great people.

Hmm, I realize this is getting much longer than I planned.  Time to wrap it up…

Ok then, so this summer, I decided it was time to make the toughest choice I’ve ever made.  I decided it was time to walk away from the secure life.  It was time to take a chance.  It was time to wrap all my greatest passions into one all-consuming dream.  This…is…it.  This…is…Rally Cap!

And what better place to live out this dream than in Baton Rouge?  Baton Rouge is a great sports town!  The passion of its fans is second to none, especially when it comes to the beloved LSU Tigers, and what sports fan can’t relate to that?  Also, just as importantly, I met so many great people during my four years living in Baton Rouge – I’ve lived in many places and became very proud to call Baton Rouge the place that had become my home.

So, take the journey with us as I share our experiences bringing this brewery to life.  You just never know what the next year will have in store for us.

Next time around I’ll talk about the Rally Cap “brand” and what it means to us.  Hope to talk to ya then!



Kevin Whalen

Rally Cap Brewing