The Rally Cap Brand – Help from Helms

by , on
Jan 3, 2019

Happy New Year to all of you out there!  It’s time to turn the page on another year and get back into the swing of things, but before we do that, of course we do have one big New Year’s Resolution here at Rally Cap – and our resolution is to serve our fresh beer to the Baton Rouge community in 2019. It’s gonna be a great year!!

So where did we leave off last time?  Ah yes, the bringing the Rally Cap name to life…

When this brewery idea was nothing more than a dream, I always knew that branding would be an important part of creating a successful company.  The name, logos, colors, and other visual elements would be the first thing that our customers would experience – everyone will “see” our brand before they can taste our beer.  So, I thought a lot about what our brewery would look and feel like. I’ll be the first to admit, I’m not the most artistic person in the world. I’m much more comfortable working with statistics than I am drawing something or deciding what colors “go together”.  I knew I needed some help…

Enter the creative team at Helms Workshop, an award winning brand design studio located in Austin, TX.  Discovering Christian Helms and his team was truly kismet. As I started to do some research, I thought about the brewery that I thought had the coolest look and I really love what  Modern Times Beer in San Diego has done. I love their logo, their cans, and their overall look. So I wondered – who designed their cans? I was excited when I found out that the people who developed their packaging, Helms Workshop, was literally a few miles away from where I was living in Austin.  Seemed like a sign to me. As I learned more about their work with other breweries including Austin Beerworks, Full Steam Brewing, and Boulevard Brewing, I was sold that I wanted to work with Helms Workshop to help tell our story.

I was definitely not disappointed.  The best part of working with the folks at Helms was the collaborative nature of their design process.  They asked a whole lot of questions to make sure they understood the vision that we had for our brewery and for our brand.  We were looking for branding that was clean and simple, but would somehow make a connection to the community that we were making our home, branding that just might subtly remind you of the nostalgia you had when you first became a fan of your favorite team.  The results, in my humble opinion, are nothing short of outstanding! Christian and his crew created a number of the brand elements you’ll see as we prepare to launch our venture. Let’s take a look at some of them…

Here’s a look at our primary logo, where you can see that that we proudly acknowledge our home city of Baton Rouge.  You’ll see this logo used in a lot of different places. But we also have some other logos that we can use as well. Given that our logo could end up on a number of things – t-shirts, caps, signs, and coasters, to name a few, we also created some alternate logos.  Here are two of those logos – perfect for caps.

And a last one that we think really sums up our vision…


With logos done, it was time to create some cool merchandise items.  Ball caps, t-shirts, glasses, etc. are all headed your way before you know it.  Keep an eye out for an announcement very soon…hmmm, maybe even next week!  Also, our official website will be coming soon as well.  We’ll keep you updated as to when we will launch

A special shout out to Christian, Alana, Ben, Ryan, and the whole team at Helms Workshop.  Thanks for helping us bring Rally Cap Brewing to life!!

In the next post, we’ll get back to our construction updates – lots of progress happening there…


So, Rally Cap? Baseball? In Louisiana?

by , on
Dec 5, 2017

Yes. And no.  Good answer, right?

There are a few things out there that really bring people together.  Whether it’s a father and son catching up over a baseball game or old friends reuniting to root on their alma mater, folks want a comfortable and friendly place to gather and cheer on their team. Even if you go somewhere alone, you soon find yourself surrounded by friends when sports are involved. Craft beer fosters the same spirit of community.  Our goal is to unite the two and do our best to create a community where sports fans, craft beer aficionados, and those new to the craft scene can slow down, connect with others, and get away from the hustle and bustle of everyday life.

The name Rally Cap is derived from that concept of community.  When it came time to think about a name, we had a list of literally hundreds of sports phrases that might make a good brewery name – let’s think, there was Zone Blitz Brewing, Seventh Game Brewing, Triple Option Brewing – the list was endless.  But when we thought about the name Rally Cap, it made us think about a true team and a sense of community. Whether it’s little leaguers putting on their rally caps, or Astros fans turning their caps inside out hoping for a late inning comeback, one thing is for sure – everyone is united, working together for a common cause.  And we loved that thought!  Yeah, it’s not a football name, which might be more appropriate here in Baton Rouge, but it’s a name that means a lot to us, one that represents what we hope to create at our little oasis on Pennywood Ave.

So, yep, at Rally Cap we love our baseball, but the name is meant to be less about baseball, and more about our creating a place where both sports fans and craft beer fans can feel comfortable, feel like they’re part of a team.  To do that, we can’t forget that the single most important thing about a craft brewery is the beer, so our mission will always be to brew great beer, and we think you’ll enjoy our always rotating selection of craft brews.  Our beer is “Handcrafted for the Home Team”, and our home team is the Baton Rouge beer community.  We look forward to serving you all!

OK, we’ve got a name, but how do you try to bring a name and philosophy to life?  Well, one small step revolves around creating a visual representation of the brand – fun stuff like logos, colors, and maybe even some cool cans!  Seems like a good topic for our next post.  Stay tuned…