The Rally Cap Brand – Help from Helms

Happy New Year to all of you out there!  It’s time to turn the page on another year and get back into the swing of things, but before we do that, of course we do have one big New Year’s Resolution here at Rally Cap – and our resolution is to serve our fresh beer to the Baton Rouge community in 2019. It’s gonna be a great year!!

So where did we leave off last time?  Ah yes, the bringing the Rally Cap name to life…

When this brewery idea was nothing more than a dream, I always knew that branding would be an important part of creating a successful company.  The name, logos, colors, and other visual elements would be the first thing that our customers would experience – everyone will “see” our brand before they can taste our beer.  So, I thought a lot about what our brewery would look and feel like. I’ll be the first to admit, I’m not the most artistic person in the world. I’m much more comfortable working with statistics than I am drawing something or deciding what colors “go together”.  I knew I needed some help…

Enter the creative team at Helms Workshop, an award winning brand design studio located in Austin, TX.  Discovering Christian Helms and his team was truly kismet. As I started to do some research, I thought about the brewery that I thought had the coolest look and I really love what  Modern Times Beer in San Diego has done. I love their logo, their cans, and their overall look. So I wondered – who designed their cans? I was excited when I found out that the people who developed their packaging, Helms Workshop, was literally a few miles away from where I was living in Austin.  Seemed like a sign to me. As I learned more about their work with other breweries including Austin Beerworks, Full Steam Brewing, and Boulevard Brewing, I was sold that I wanted to work with Helms Workshop to help tell our story.

I was definitely not disappointed.  The best part of working with the folks at Helms was the collaborative nature of their design process.  They asked a whole lot of questions to make sure they understood the vision that we had for our brewery and for our brand.  We were looking for branding that was clean and simple, but would somehow make a connection to the community that we were making our home, branding that just might subtly remind you of the nostalgia you had when you first became a fan of your favorite team.  The results, in my humble opinion, are nothing short of outstanding! Christian and his crew created a number of the brand elements you’ll see as we prepare to launch our venture. Let’s take a look at some of them…

Here’s a look at our primary logo, where you can see that that we proudly acknowledge our home city of Baton Rouge.  You’ll see this logo used in a lot of different places. But we also have some other logos that we can use as well. Given that our logo could end up on a number of things – t-shirts, caps, signs, and coasters, to name a few, we also created some alternate logos.  Here are two of those logos – perfect for caps.

And a last one that we think really sums up our vision…

 

With logos done, it was time to create some cool merchandise items.  Ball caps, t-shirts, glasses, etc. are all headed your way before you know it.  Keep an eye out for an announcement very soon…hmmm, maybe even next week!  Also, our official website will be coming soon as well.  We’ll keep you updated as to when we will launch rallycapbrewing.com.

A special shout out to Christian, Alana, Ben, Ryan, and the whole team at Helms Workshop.  Thanks for helping us bring Rally Cap Brewing to life!!

In the next post, we’ll get back to our construction updates – lots of progress happening there…

 

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